Introducing Website Builder, AI Workflows, and more

Today, we complete Circle’s stack with the launch of our own website builder.

When we started Circle, my co-founders Rudy, Andy, and I would often talk about how most websites for creators and digital products felt disconnected from what they actually sold.

Visitors might land on a beautiful website, but the moment they signed up or became a member, the experience fractured — dropping them into a different platform that felt fragmented and transactional.

As a contract CTO for dozens of creators, it was Rudy’s job to build these websites, and no single platform let him create a cohesive end-to-end experience for his clients.

For a while, we were almost convinced the world needed a new website builder for creators that tightly integrated the post-purchase experience.

But we talked ourselves out of it after attending the Webflow conference in SF, realizing how daunting it would be to build a full ecosystem for it to succeed.

Five years later, we’re finally completing the vision we had from day -100.

I’m excited to announce that Circle can finally power the whole experience for creators and community builders.

With the launch of our website builder, you can now create beautiful, high-converting landing pages, sales pages, and funnels in Circle.

Unlike other builders which bifurcate your content and community, we built ours to unify every part of your experience — and by extension, your entire business.

This includes your:

• Community
• AI agents
• Courses
• Live streams
• Events
• Memberships
• Paywalls
• Email marketing
• Mobile / desktop app
• Workflows

Fun fact: Rudy personally led this mega-initiative at Circle.

We’ve always been built on the premise that the whole is greater than the sum of its parts, and it feels good to come full circle today 🥁

(Disclaimer: I’m not a fan of using ‘circle’ puns internally, but this one feels warranted 😆)

Let’s take a look…

Introducing Circle’s website builder

You don’t need to be a designer or developer to make something beautiful.

In minutes, you can use Circle’s website builder to create:

• Public homepages that give visitors a sense of what you’re offering
• Landing pages to grow your audience with email capture forms, lead magnets, and waitlists
• Sales pages for your paid offerings like memberships, courses, and premium content
• Booking pages that make it easy to schedule calls or onboarding sessions
• Full multi-page websites for your community

Every page is mobile-ready, SEO-friendly, and instantly connected to your community.

Build beautiful websites with a drag-and-drop visual builder

Choose from 10+ starter templates to get up and running beautiful, professional layouts

Apply custom themes to control style and brand across your whole experience

Pick from dozens of pre-built elements to build your own custom blocks

Organize your website with version control and publishing

Power your high-converting sales pages and funnels

Embed Calendly booking widgets and drive 1:1 meetings or discovery calls

Personalize your navigation for logged in and logged out members

Gate content, courses, or live events with access groups

Create hubs for content, resources, events, or courses

Optimize your website for SEO and social

Analyze your traffic with our native analytics dashboard

Organize your images, videos and files with the Media Manager (Coming soon)

Learn more about Website Builder →

TL;DR: Circle is now the complete platform for your digital business

With Circle, you can finally:

• Start with a beautiful website to bring people in.
• Use Email Hub to nurture your leads.
• Convert visitors with frictionless checkout.
• Welcome them to your community with workflows
• Keep them engaged with events and live experiences.
• Support them with AI Agents.

Every feature in Circle is built to work together and make the whole greater than the sum of its parts.

Let’s see what they’re saying

Over the past two months, more than 100 customers have been participating in our beta program — creating everything from beautiful homepages and sales pages, to lead capture forms, resource hubs, and even calendar booking pages.

Here are some quotes from our beta customers:

“I worked at both Unbounce and Kajabi, so I know landing pages. But Circle’s Website Builder is the first one that truly gets what a community business needs. My site now has a dual purpose, it helps me sell to non-members while seamlessly delivering a premium experience to paying members — all in one place. It was drag-and-drop and simple to rebuild (and improve) my entire site myself. And now, every page is connected, on-brand, and built to convert.”

— Tamara Grominsky, Former VP of Product Marketing Kajabi and Founder of PMM Camp

“I thought I was going to have to build a separate Wordpress site for my Circle school sales pages but now I don't have to thanks to the awesome Website Builder. Yet another reason I don't regret moving everything to Circle!”

— Tomlin Leckie, Founder Harmonica School

Available today on Professional and above with no limits

If you’re on the Professional plan or higher, you can start using the website builder today.

To build your first page, go to Content → Pages.

To see your Site settings, like SEO and Navigation, go to the Site area.

We can’t wait to see what you build.

What’s next

This release completes a major part of Circle’s vision, giving you one connected platform to build and scale a community-first business.

In the next few weeks, we’ll expand our offering with:

• Embeddable email forms
• Bulk actions to update your space lock screens
• Dynamic content blocks
• More elements, blocks and templates

AI Workflows

At Circle, we’ve always believed that communities should be human-first.

But when you’re juggling hundreds of members, posts, and daily tasks, it’s easy to get bogged down by manual work. That’s where AI can help. Not by replacing you or your team but by freeing you up to focus on the parts of community-building that matter most.

This month, we’re releasing a powerful upgrade to Circle’s automation engine: AI workflows.

AI workflows combine two new capabilities, AI filters and AI actions, allowing your agents to post AI comments, moderate content, and guide members.

As you build a workflow, you can now:

• Set up an AI filter to decide when a workflow should run, using natural language prompts like “posts with a negative sentiment” or “posts asking for help.”
• Add AI actions to let your agents step in by commenting on a post, hiding off-topic content, or flagging a post for moderation.

We’ve made it easy to get started with three new templates:

• Moderate new posts — proactively flag inappropriate or harmful content
• Curate the home feed — hide off-topic posts from featured areas
• Agent answers post — let your AI agent comment automatically with helpful replies

Each template includes suggested AI prompts, so you’re not starting from a blank slate, and you can adjust them to fit your tone and use case.

AI actions available today include:

• Agent comments on post
• Agent reports post or comment
• Agent hides post from featured areas
• Agent sends direct message (coming soon)

And we’re just getting started. Soon, your agents will be able to rename posts, auto-tag content, and categorize discussions, keeping your community clean and discoverable without any manual lift.

Most platforms offering “AI” today stop at content generation or basic support, but our vision is to help you with a lot more than that.

We’re building our AI features to be context-aware, proactive, scalable, and most of all, helpful to you and your members.

Available today on Enterprise and Plus

AI Workflows are available now on our Enterprise and Plus plans.

To cover the costs of the AI models we’re utilizing, each plan includes a generous number of monthly AI credits, enough to cover most use cases like auto-moderation and post comments. (Think: 1 action = 1 credit.)

You’ll only pay extra if usage goes beyond your monthly allotment, and you can track everything in real time in the builder.

• Enterprise: 5,000 AI credits/month
• Plus Lite & Platform: 7,500 credits/month
• Plus Custom: 15,000 AI credits/month
  See fullAI Workflows pricing

Just open the Workflow builder and look for the new “AI” options.

Learn more about AI Workflows →

Other updates

Paywall improvements

• One-time password (OTP) sign-in for paywalls: We’ve made checkouts faster and easier with new OTP authentication for paywalls. New members can set up OTP during their first paywall purchase, then choose to sign in with a verification code sent to their email or use their password for future purchase.
• Link coupons to specific prices in paywall checkout: When creating or editing coupons, you can now choose which paywalls it applies at checkout, creating a smoother experience for your customers.

Workflow improvements

• New moderation triggers: You can now create workflows based on Flagged, Approved, or Rejected posts and comments, allowing you to easily automate messages about content removal. You can also personalize DMs with dynamic fields like the rejected content’s title and the rejection note, for clearer communication.
• Revamped workflow templates: We’ve updated workflow templates with a cleaner, more user-friendly look, and introduced new Email Hub templates to help make automating your email marketing even simpler.

New Email Hub overview page: We've introduced a new overview experience in the Marketing menu to make managing your email marketing easier and more intuitive. The page includes:

• A guided checklist to help you get set up quickly
• A "Recently Updated" section to surface your latest Broadcasts
• Popular workflows with ready-to-use templates for easy automation
• Quick links to helpful resources so you can learn and do more with Email Hub

Enable moderators to download attendee lists: A new toggle under Settings > General lets you decide whether moderators can download attendee lists from events, giving you more control over privacy and event management.

iOS improvements

We also shipped a few improvements to Circle’s iOS app:

• Support for AI summaries in chat spaces

• Create posts from spaces

• Icon-only member badge display

• Improved chat message pinning

• Performance, reliability, and UI/UX improvements

Android improvements

Plus, here are some improvements on Circle’s Android and Circle Plus branded apps:

• Support for payment installments via IAP (Circle Plus)
• Support for point rewards notifications
• Performance, reliability, and UI/UX improvements

📅 Upcoming event:

Join us to celebrate our biggest launch yet!

For the first time, you can build your entire website including homepages, sales pages, and more right inside the platform you already use to grow your community. No plugins. No custom code. Just one seamless experience from discovery to transformation.

On July 23 at 12pm ET, Alexis Teichmiller and JK Sparks will walk you through:
• What makes Website Builder unique
• How to run your whole business in Circle
• A live customer success story
• How to migrate with ease
• Details on our $1,000 Community Challenge 🎉

Save your spot now →

🏆 July community challenge: Build your landing page on Circle

We’re challenging you to take the first step in giving your community the homepage it deserves. How? By building your very first landing page on Circle.

No need for perfection. No need for polish. This is all about showing up, trying something new, and hitting publish.

✨ Create something simple
✨ Tell your story
✨ Start shaping your community’s public face

And because this is our biggest launch yet, we’re going all out:

$1,000 goes to the top submission 🎉

Think you're up for it? Let’s see what you’ve got.

Join the challenge →