Free community ROI calculator

Discover your community’s earning potential

Curious what you could earn with a paid community? Find out with our free calculator, powered by real data from thriving communities on Circle.

Get your results to find the right pricing strategy for your community business. (Plus, a free monetization cheat sheet!)

These calculations use real data from top Circle communities, factoring in average churn rates, growth trends, and lower conversion rates for larger audiences and higher prices.

How this calculator works

We built this calculator using real data from real Circle communities to show average and top conversion rates from followers to members, plus real membership growth and churn rates. No mighty big assumptions, just facts.

Social followers

Your broadest audience and highest reach, but lowest conversion rates into paid customers.

Email subscribers

A focused audience that has "raised their hands" to follow along, with higher conversion potential as you build trust.

Community members

Your core audience of best-fit customers that are committed to your brand, and provide recurring revenue, feedback, and retention.

What you can expect

This calculator will:

Reveal the earning potential of best-in-class memberships

Help you understand the impact of communities (of any size) over time

Show you why we (and 15,000+ others) are all-in on community-building models for future-proofing their businesses

Help you dream, plan,

and build for your future

This calculator won't:

Promise you’ll make
millions from the get-go

Pretend that building and running
a successful community is easy

Account for other, add-on income streams like courses, coaching, or sponsorships (even though you can run all these seamlessly on Circle)

You could be earning ... more on Circle

4 powerful truths about recurring revenue

1. It future proofs your business

“If you have a business and course students, a following on social media, and maybe you're generating some revenue, great. My question to you is: are you future-proofing your business by bringing those people together? Because if you aren't, you're going to lose out...”

Pat Flynn, Founder and CEO of SPI

2. You can stop hustling for one-off sales

“My little membership (The Lab) just broke $450K ARR! Up 43% from a year ago. If I could tell any membership creator anything, you want to optimize for renewals, not new members. Of course, you want new members – but if you have a high renewal rate, your business can grow with very few new members.”

Jay Clouse, Founder of Creator Science

3. It helps you sleep better at night

"The coolest thing about that first membership was that I had 200 people join me on opening weekend. That was $1000 in my business that was recurring for the first time ever. And that was the most predictable revenue that I had ever known in my entire life...”

Bonnie Christine, Artist, Fabric Designer & Teacher

4. You can find success with as little as 100 members

“I’m seeing more communities earning $100k–$750k with this model, allowing creators to build a profitable lifestyle business. People are realizing that 100–300 members offers intimacy without capacity burnout. Plus, it’s easier to attract and manage 100 members paying more than thousands paying very little.”

Tom Ross, Founder & CEO of Design Cuts

Start your free Circle trial today, and watch your business thrive tomorrow