Introducing AI Agents for communities

Today we’re sharing two important updates to our Enterprise plan:

1. We’re unveiling AI Agents on our Enterprise and Plus plans — our brand new offering to help you scale your community.
2. We’re announcing an exclusive offer for customers on lower tiers to lock in the lowest price ever on our Enterprise plan. More on that below.

Let’s dive in…

Introducing AI Agents for communities

The world is undergoing a major transformation with AI, and we couldn’t be more excited to be on the forefront of this transformation for communities.

Today, we're launching AI Agents for communities — AI-powered agents that can guide, support, and coach your members.

Every day, we talk to community builders who tell us about their core challenges:

• How do I grow my community?
• How do I scale myself?
• How do I help my members get the answers they need?
• How do I spend more of my time on authentic connections vs. mundane tasks?

We built AI Agents to address these very core challenges, and to help you scale your presence.

AI agents are the ultimate extension of you.

Overview

AI agents come with three distinct parts:

1. Chat agents: Build personalized AI agents to guide, support, and coach your members.
2. Knowledge engine: Train your agents with just the right data. Nothing more, nothing less.
3. AI Inbox: Stay on top of every member-to-AI conversation with a single shared inbox.

To activate AI Agents, simply navigate to the AI agents icon on the left navigation menu in your admin area, and click Set up agents.

1. Chat agents

The most proactive community managers don’t just run the community at large — they guide, support, and coach members individually as needed.

But as experienced managers know, keeping up with every member gets challenging as you grow your community. Inbox overwhelm is inevitable, and gets even harder as you scale.

With personalized chat agents in your community, you can give your members the experience they deserve as you scale without the “overwhelm” part.

Chat agents are more than just chat bots – they’re a true extension of your team that interacts with your members.

• Build your personalized chat agents to guide, support, and coach your members, ensuring they feel cared for and engaged.

• Scale your presence by letting your chat agents answer member questions, provide coaching on your behalf, and remain available 24/7.

• Automate member support so you can focus on building deeper connections, while your chat agents handle repetitive tasks and common questions.

And because your agents are fully customizable, you can set the tone, behavior, and responses to match your unique voice.

Your agents are ready to help your members 24/7

Once enabled, chat agents are seamlessly integrated into the Circle experience, making it easy for members to get answers, guidance, and support when they need it most.

Members can interact with chat agents from a few places:

Community search
When members search for something, they can start a conversation with chat agents to go beyond just the initial search. They can ask follow-up questions and make sure they get the answers they need.

Direct messages
With the “Agents” tab in direct messages, members can start a one-on-one conversation with a chat agent at any time to get personalized support.

Onboarding
With a pinned direct message, you can welcome your new members with a DM from your chat agent, and point them to the right resources upfront. If they have a question, they can ask your chat agent right there instead of reaching out to you.

2. Knowledge engine

Every great community has a wealth of knowledge – discussions, courses, resources, and FAQs – but getting members to the right information at the right time isn’t always easy.

That’s where the knowledge engine comes in.

The knowledge engine is what powers your chat agents. Think of it as the “brain” of your agent.

• Train your agents with just the right data — nothing more, nothing less. Chat agents can be trained on your spaces, posts, comments, courses, PDFs, and even external resources. You’re always in full control, and you can choose exactly which data your chat agents have access to.
• Pre-trained on Circle platform support. If your members have questions about the platform experience in Circle, you can train your agent on our Member Knowledge Base by simply turning on the “Platform support” toggle. This way, they can get real-time platform support without reaching out to you.
• Your agents get smarter every day. As your community grows, new discussions and resources are automatically incorporated into the knowledge engine, so answers stay relevant over time.

3. AI Inbox

As powerful as AI Agents are, there are moments when you or your team might want to step into a conversation.

That’s why we’ve designed the AI Inbox to give you and your community admins complete visibility and control over every conversation.

• Full visibility. See every interaction your agents have with your members within one centralized inbox. This makes it easy to know your agents are providing the right guidance.
• Take control if you need to. If an AI response isn’t quite right, or a member needs a more personal touch, you or your team can step in and pause the AI instantly.
• Shared inbox for admins. The inbox is accessible to all community admins, simplifying oversight and ensuring everyone stays on the same page.

This way, you can strike the perfect balance with AI agents: automated replies as the first step, and human responses when necessary.

AI Agents are about removing the repetitive, time-consuming work, so you can spend more time on the work that you enjoy and the work that matters.

Get started with AI agents today

When you activate AI Agents, you’ll start to feel the results right away.

• Members will receive faster responses. No waiting on community admins for front-line support, no lost questions. Just instant, high-quality answers.
• Members will be more engaged. With AI proactively guiding members to answers and conversations in your community, they’ll be a step closer to actualizing value.
• You’ll be able to scale yourself. Whether you’re growing your membership, launching new courses, or expanding into new offerings, AI Agents help you support your community at scale – while removing repetitive tasks from your plate.

Ready to activate AI Agents in your community?
Navigate to AI Agents in the top left of your community, click Set up agents, and go.

AI Agents are included on Circle’s Enterprise plan and Circle Plus.

Learn more about AI Agents →

Exclusive offer for Basic, Professional and Business plan customers

If you’re currently on Circle’s Basic, Professional, or Business plans, there has never been a better time to upgrade to the Enterprise plan.

Over the last year, we’ve been working hard to make Circle’s Enterprise plan more powerful, more flexible, and better equipped to help you grow without limits, and we’re excited to announce the best deal you’ll ever see for our Enterprise plan.

Here’s what’s changing:

Starting April 21, 2025, the new Enterprise pricing will be $499/month ($419/month when paid annually) for new upgrades.

• If you’re currently a customer on Circle’s Enterprise plan, your price will not be changing. You’ll keep your current, lower pricing.
• If you’re currently on Circle’s Basic, Professional, or Business plan, you can lock in the lower price if you upgrade before April 21, 2025. That means you’ll get Enterprise for $399 per month ($360 per month on an annual plan) — a saving of up to $1,200 per year.

From AI Agents and advanced analytics, to unlimited workflows and scaling up a dedicated customer success team, we’ve added tremendous value to our Enterprise plan over the years.

The updated price reflects the value we’ve added over the years, and allows us to continue adding value to the Enterprise plan. It’s the first time we’ve increased its price in over three years.

With that said, we know it’s important to plan for upcoming price adjustments, which is why we’re giving customers on Basic, Professional and Business plans the final chance to lock-in today’s lower pricing before it takes effect for new upgrades on April 21st.

Ready to upgrade to Enterprise?

Navigate to Plans > Change plan in your community admin, and select Upgrade on Enterprise.

When you upgrade to the Enterprise plan, you’ll instantly get:

• AI Agents: Get instant access to AI-powered support, onboarding, and engagement tools in 2025.
• Much higher limits: Scale freely with more spaces, admins, moderators and live stream usage.
• Dedicated customer success manager: Annual plans include a Customer Success Manager to help you strategize and grow, as well as priority support.
• Lower transaction fees: Enterprise customers pay just 0.5% per transaction when using Circle paywalls, compared to 1-2% on lower tiers.
• Advanced analytics: Powerful insights into your community, making it easier to take action and drive engagement.
• Unlimited workflows: Automate everything without restrictions, so you can streamline operations and scale effortlessly.
• More storage, fewer headaches: 1TB of storage means no more micromanaging file sizes.

If you’ve been considering Circle’s Enterprise plan, this is your chance to lock-in the lowest price you’ll ever see.

AI Agents FAQ

Who gets access to AI Agents?
AI Agents are included for Enterprise and Circle Plus customers at no additional cost in 2025.

Will AI Agents cost extra in the future?

In 2026, Enterprise and Circle Plus will continue to include AI Agents with generous usage limits.

For most customers with reasonable levels of use, there won’t be an extra cost. Only extremely high-volume communities may see premium pricing tiers for excess use, and we’ll provide ample notice before any upcoming changes.

Will my data be used to train models without my permission?
No. Your data is completely secure, and won’t be used by AI/LLM platforms (or by Circle) for training models, or for any purpose other than serving your own AI agent.

AI agents use a technique called Retrieval Augmented Generation. In simple terms:

1. The user asks your agent a question
2. We search your community’s knowledge engine for snippets that can help answer the question
3. We pass these relevant snippets to the LLM with the system prompt, your guidance on tone and voice, and a memory of the conversation
4. These data points are used by the LLM API to generate a response to the user on the fly
   1. When this happens, note that the LLM provider uses parts of these snippets on-to-fly, but no data is stored on their end
5. The drafted LLM answer is presented back to your user

Can I customize my chat agents?
Yes, you can train your Agent with your community’s knowledge engine, adjust its tone, and monitor all AI interactions in the AI Inbox.

How many agents can I have active in the community?

Starting today you’ll be able to create up to 10 agents each trained for different tasks.

For example you could have:

• An agent focused on onboarding new members
• An agent dedicated to answering course-related questions
• An agent for platform support

Updated Marketing Hub broadcast analytics

Now, you can dive even deeper into your email performance with the new Recipients tab. Easily filter recipients by key events like opened, clicked, hard bounced, unsubscribed, and marked as spam.

We’ve also added a search box to quickly find recipients by name or email. Plus, the Links & files tab now includes columns for link names, unique clicks, and total clicks. Click on any link to see a list of recipients who engaged with it.

To explore these updates, go to Marketing > Broadcasts, select a Sent broadcast, and click on the Analytics tab.

Other updates

Select filter support for Is not, empty, and not empty filters: You can now use these to filter results with space access, paywall subscriptions, event RSVPs, tags, access groups, and profile fields in workflows and member management.

Customize search results: You can now set your default sorting preference for search results—choose from Relevance, Latest, Oldest, or Alphabetical.

Support for 1,900+ embed providers: We’ve expanded our support for embeds in posts and lessons to over 1,900 providers by moving our embed provider to iFramely.

iOS improvements

We also shipped a few improvements to Circle’s iOS app:

• Support for marking DMs and group chats as unread
• Improvements for media uploads
• Past event metadata display improvements
• Display of mute indicators in live rooms and streams
• Performance, reliability, and UI/UX improvements

Android improvements

Plus, here are some improvements on Circle’s Android and Circle Plus branded apps:

• Support for 1,900+ embed providers
• Ability to mark DMs as unread
• Enhanced search design
• Performance, reliability, and UI/UX improvements

🤖 March community challenge: Build your AI Agent ✨

Imagine having an always-on assistant that instantly answers member questions and provides premium coaching and support—without adding to your workload. That’s exactly what AI Agents do (and more!).

Over the next few weeks, we challenge you to create and showcase your AI Chat Agent with the Circle community. One lucky participant will walk away with a $100 gift card.

Ready to get building? Let’s go! 🚀

Join challenge