💸 October release: Upsell upgrades, conversion tracking, reviews, and more

Over the past year, we’ve been making significant improvements to our payments stack.

We launched post-purchase upsells to grow order value. We redesigned revenue analytics to give you a clearer picture of your business, and added new dashboard filters to show which billing cycles and coupons drive purchases. Workflows now offer 20+ paywall triggers and actions across subscriptions, upsells, and checkouts.

We’re working incredibly hard to make Circle the one-true-home for your digital business: the perfect place to host everything from your community to courses, payments to workflows, and your AI agents.

This month, I’m excited to share three updates to help you grow your revenue: upsell upgrades, conversion tracking for paywalls, and reviews.

Let’s dive in.

Upsell upgrades

Increase your order value when someone makes a purchase.

Until now, a post-checkout upsell could only add a second product. Now your members can upgrade what they just bought, switching from monthly to annual or moving up to a higher tier, in one step.

Circle swaps the plan, updates the subscription, and charges only the difference. Your member ends up with one clean subscription instead of a second product on their order.

This means you can now:

• Offer your annual plan the moment someone commits to monthly
• Invite new members to your top tier right after they join
• Earn more from people who already said yes

And it pays off: communities running upgrade-style upsells see up to 40% higher order value at checkout.

To set it up:

1. Open your paywall and go to the Upsell tab
2. Select Upgrade
3. Choose Cycle (monthly to annual) or Plan (a higher paywall in the same subscription group), then save

Circle only shows the offer when it’s a genuine upgrade for that member.

A few things to know: upgrades work with subscriptions and installment plans, not one-time purchases. Prices with upfront payments and upgrades to a paywall with a free trial aren’t supported yet. Upsells will be skipped when members use payment methods that require extra details like Buy Now Pay Later and bank payments.

To learn more about upsell upgrades, check out our guide here.

Rollout starts today. Available free for all customers next week.

Ad conversion tracking

You can now see which of your ads turn into revenue.

If you’re using Circle paywalls, you can now connect Google Analytics 4 or Meta once, and automatically track your checkout and purchase conversions. No code to paste, and no developer needed.

What’s included

More of your sales, counted. Circle reports each purchase the moment we confirm the payment, so ad blockers or a closed tab are much less likely to drop it.

The full journey, from ad to checkout. Circle remembers which ad someone clicked when they first land on your offer and connects it to their later purchase. We also save it to your Stripe records for long-term revenue tracking.

Smarter ad targeting. Because Meta gets more reliable purchase data, it learns what your best customers look like and sends more people like them to your paywalls.

Revenue by link, right in Circle. A new attribution tab in your Paywalls analytics shows the orders, revenue, and average order value behind every tracking parameter on your checkout links, like a campaign name or a partner code.

To set it up:

1. Go to Settings, then Payments
2. Connect GA4 with your Measurement ID and API secret
3. Connect Meta with your Pixel ID and access token

Circle then tracks your paywall events automatically. Each paywall has its own tracking toggle, on by default, and your existing custom tracking code keeps working.

Small caveat: to track visitors from your own website all the way to checkout, use a custom domain for your community that matches your website (like community.yoursite.com).

A full attribution dashboard, showing your revenue by channel, source, and campaign at a glance, is up next.

To learn more about conversion tracking, check out our guide here.

Available today on all paid plans, at no extra cost.

Reviews

You can now collect reviews from your members, right within Circle.

Reviews are one of the biggest trust signals for anyone deciding whether to join, and the members who love your community can now help you grow it.

You control when members are prompted to leave a review, with options ranging from 7 to 90 days after joining. If someone dismisses the prompt, Circle automatically follows up, so you don’t have to.

Every review shows up in your analytics, where you can see how your rating is trending, a summary of what members are saying, and every individual review.

We're also rolling out new ways to showcase reviews in front of prospective members, including your Circle Discover storefront and your website.

Don’t have a Discover storefront yet? Create one now.

Reviews will be available in early November, free on all plans.

Once available, you can enable reviews by going to Settings > General > Reviews, where you can also choose when members are prompted to leave a review.

Other updates

• AI-generated video chapters. Automatically generate titled, timestamped chapters for your videos, making it easy for members to jump to what they need without having to add timestamps manually. Available to all customers next week.
• Choose a start date for gamification points resets. Last month, we introduced the ability to reset everyone's points to zero and undo that reset at any time, restoring historical points alongside any new points earned. Now, you can choose a specific start date for a reset, making it easier to run challenges or seasonal competitions. You can also view a history of resets and reversals in your gamification settings.
• Expanded Paywalls Admin API and Circle MCP. Manage paywalls, subscriptions, transactions, coupons, affiliates, and more through the Admin API and Circle MCP. Connect Circle MCP to your preferred AI assistant to access and manage more of your business directly through AI. New endpoints also support payment methods, billing dates, trial extensions, access groups, and more.
• Improved subscription analytics. Last month, we expanded revenue reporting to give you a clearer picture of your business, including gross revenue, refunds, net revenue, and cancellations. Now, the Subscription tab builds on those improvements with more detailed subscription metrics, clearer reporting sections, and more accurate monthly revenue and active-member charts.
• Publish videos as soon as they're uploaded. No more waiting for videos to finish processing before publishing. You can post immediately after uploading, with an icon indicating which features will become available once processing is complete.

Circle Plus branded apps

• Courses and lessons: Refreshed designs make it easier to browse courses and follow along with lessons.
• More improvements: Fullscreen welcome videos, saved event display preferences, and additional translations make the app easier to use.

RSVP: What’s new in Circle

Want to make more money from the business you're building on Circle? Let's show you how!

Join Rob Hand for What's New in Circle on October 27 at 11:30 am ET to see how this month's updates can help you make more money from your business.

He'll walk you through each feature and show you how to:

• 💰 Earn more from every purchase with upsell upgrades that let members switch to a higher plan
• 📊 See which ads bring in paying customers with paywall conversion tracking, so you know what's working
• ⭐ Turn great reviews into more customers by collecting feedback that helps people feel confident buying from you

You'll get to see each feature in action, learn how to set it up, and ask Rob your questions live.

RSVP now