70k+ reviews
Passion.io gave your members a content library. Circle gives them a real community
Go beyond content delivery, and get all the tools you need to run and grow your community business — all in one place. Circle gives you:
A custom mobile app that members actually use
Community, events, courses, and more — not a bolted-on chat tab
Engagement tools that help grow your revenue
Trusted by more than 15 million members across 20,000 communities
Passion.io delivers content. Circle delivers the engagement that turns content into a business
VS
On Passion.io, your app is the product
On Circle, your community is the product
Communities are switching from Passion.io to Circle
“We’ve made over $3M on Circle over the last two years. It supported our live cohorts, self-paced courses, virtual summits, a subscription-based membership, and our first in-person summit in LA. This is the power of a true ‘all-in-one’ platform.”
Tiago Forte — Founder, Forte Labs
You're ready for Circle if any of these sound like you
Your members quickly consume content, then churn
You can’t tell who’s engaged, who’s at risk of leaving, or what content works
Your brand deserves a real app — not a website wrapped in a mobile shell
Your members want one place for discussions, events, courses, and everything in between
You’re ready to grow beyond one-off content drops, and build recurring revenue
The mobile experience your brand deserves
Boost member engagement, loyalty, and lifetime value with a fully-branded app that doesn’t feel like just a website in a mobile shell.
Native iOS & Android app
Fully branded UI with custom design
Push notifications
Community features in-app
Live streams & events in-app
Concierge design & launch support
Dedicated customer success manager, for priority support
Build a community that members miss when they log off
Discussions, courses, events, email, payments, and a branded app — all in one place.
Structured spaces
Threaded discussions and comments
Member directory and profiles
Live streams, events, and Q&As
Access groups and permission tiers
Native courses
AI-powered moderation
AI-driven member matching
Stop paying for five tools to do what Circle does in one
Unmatched tools to grow faster, analyze performance, and build recurring revenue.
Flexible paywalls and access tiers
Engagement tracking and measurement
Member churn and retention signals
Feed summaries to catch members up
Visual workflow builder to create automations
AI agents with distinct roles and placement controls
AI inbox (visibility into AI interactions)
Native email marketing
The complete community platform
Circle is the best platform to build, engage, and scale your business
Circle moves fast, so you can grow even faster
Industry-leading product velocity, support, and customer ratings make Circle the most trusted platform for serious community businesses.
Circle invests in its people and its product
Upgrade from Passion.io to Circle in three steps
Let our migration team handle the heavy lifting — so you don’t have to.
Request your migration
Fill out a quick form to tell us about your setup. We'll take it from there. We’ll migrate your:
1. Courses
2. Email list
4. And more
Approve your custom plan
We’ll create a tailored migration plan based on your needs. You review and approve before we begin.
Sit back while we migrate
Our team moves everything over—content, members, settings—fully structured and ready to go live.
Leader on G2
Trusted by 20,000+ businesses to power their communities
Frequently asked questions
Can Circle replace everything I’m using Passion.io for?
Yes.
Circle covers everything Passion.io offers — courses, content delivery, mobile app, payments, and more — and goes significantly further with real community features, native email marketing, built-in CRM, live events, and AI-powered automation.
Most creators who switch find they can also drop several other tools, which they were using to fill Passion.io's gaps.
If I build a mobile app through Circle Plus, how long will it take to get live in app stores?
We can’t promise a specific timeline because, for example, App Store review is ultimately Apple’s process.
However, Circle Plus customers get white-glove support through the app submission and approval processes. This includes:
- Concierge onboarding
- Access to our dedicated design studio
- Preparing a submission that moves through review processes quickly
On the other hand, Passion.io customers have reported wait times of up to four months.
Can I build an effective, engaging mobile app with Circle Plus?
Yes.
Circle Plus branded app customers see tangible improvements to metrics such as member growth, engagement, and retention.
For example:
- 147% membership growth over the first eight months, on average
- Six times more posts and three times as many comments from members
- Seven times higher mobile adoption from members, compared with Circle’s core plans
How do Circle and Passion.io compare in terms of transaction fees?
Circle charges:
- $89 per month for the Professional plan, plus a 2% transaction fee.
- $199 per month for the Business plan, plus a 1% transaction fee.
- A custom price for Circle Plus, plus a 0.5% transaction fee.
Passion.io doesn’t disclose its transaction fees. But some customer reviews claim they spend up to 3.9%.
Will migrating from Passion.io hurt my business’s performance?
Circle Plus communities see 147% membership growth on average in their first eight months.
We’ll work with you to migrate your content, email list, payments, and more to ensure minimal churn.
Most creators who migrate also drop several third-party tools they were using to fill Passion.io's gaps — which means lower overhead from day one.
During migration, can I run both Passion.io and Circle?
Yes. Many creators keep Passion.io live during the migration period to ensure a smooth transition.
Before sunsetting Passion.io, it’s best practice to:
- Clearly communicate with your members about the move
- Set a specific cutover date
- Offer existing members an easy path to join your Circle
Still can’t find the answer? Go to help center
