Circle customer avatarsStar rating

70k+ reviews

Passion.io gave your members a content library. Circle gives them a real community.

Go beyond content delivery, and get all the tools you need to run and grow your community business — all in one place. Circle gives you:

A custom mobile app that members actually use
Community, events, courses, and more — not a bolted-on chat tab
Engagement tools that help grow your revenue
The Circle platform

Trusted by more than 15 million members across 20,000 communities

Passion.io delivers content. Circle delivers the engagement that turns content into a business

On Passion.io, your app is the product

Passion.io — a mobile content library

On Circle, your community is the product

Circle — the complete community platform

Communities are switching from Passion.io to Circle

Tiago Forte photo

We’ve made over $3M on Circle over the last two years. It supported our live cohorts, self-paced courses, virtual summits, a subscription-based membership, and our first in-person summit in LA. This is the power of a true ‘all-in-one’ platform.

Tiago Forte community logo

Tiago ForteFounder, Forte Labs

You’re ready for Circle if any of these sound like you

Your members quickly consume content, then churn

You can’t tell who’s engaged, who’s at risk of leaving, or what content works

Your brand deserves a real app — not a website wrapped in a mobile shell

Your members want one place for discussions, events, courses, and everything in between

You’re ready to grow beyond one-off content drops, and build recurring revenue

The Circle branded mobile app

The mobile experience your brand deserves

Boost member engagement, loyalty, and lifetime value with a fully-branded app that doesn’t feel like just a website in a mobile shell.

Features
Circle
Passion.io
Native iOS & Android app
Fully branded UI with custom design
Push notifications
Community features in-app
Live streams & events in-app
Concierge design & launch support
Dedicated customer success manager, for priority support
Circle community spaces, events and courses

Build a community that members miss when they log off

Discussions, courses, events, email, payments, and a branded app — all in one place.

Features
Circle
Passion.io
Structured spaces
Threaded discussions and comments
Member directory and profiles
Live streams, events, and Q&As
Access groups and permission tiers
Native courses
AI-powered moderation
AI-driven member matching
Circle automation, analytics and email marketing

Stop paying for five tools to do what Circle does in one

Unmatched tools to grow faster, analyze performance, and build recurring revenue.

Features
Circle
Passion.io
Flexible paywalls and access tiers
Engagement tracking and measurement
Member churn and retention signals
Feed summaries to catch members up
Visual workflow builder to create automations
AI agents with distinct roles and placement controls
AI inbox (visibility into AI interactions)
Native email marketing

The complete community platform

Circle is the best platform to build, engage, and scale your business

Circle AI
Community
Chat
CRM
Events
Live
Courses
AI Agents
Email Marketing
Payments
Website Builder

Circle moves fast, so you can grow even faster

Industry-leading product velocity, support, and customer ratings make Circle the most trusted platform for serious community businesses.

Circle invests in its people and its product

Passion.io isn’t growing

Passion.io headcount flat over time

Circle’s team is growing — because the product is valuable to users

Circle headcount growing over time

Upgrade from Passion.io to Circle in three steps

Let our migration team handle the heavy lifting — so you don’t have to.

1

Request your migration

Fill out a quick form to tell us about your setup. We’ll take it from there. We’ll migrate your:

  1. Courses
  2. Email list
  3. Memberships & payments
  4. And more
2

Approve your custom plan

We’ll create a tailored migration plan based on your needs. You review and approve before we begin.

3

Sit back while we migrate

Our team moves everything over—content, members, settings—fully structured and ready to go live.

Leader on G2

Trusted by 20,000+ businesses to power their communities

G2 Leader
G2 Leader Small Business
G2 Best Usability
G2 Most Implementable
G2 Best Results

Frequently asked questions

Yes.

Circle covers everything Passion.io offers — courses, content delivery, mobile app, payments, and more — and goes significantly further with real community features, native email marketing, built-in CRM, live events, and AI-powered automation.

Most creators who switch find they can also drop several other tools, which they were using to fill Passion.io’s gaps.

Still can’t find the answer? Go to help center

Build the community your brand, and members, deserve