Circle customer avatarsStar rating

70k+ reviews

Higher Logic is built for member management. Circle is for building active communities.

Don’t mistake an outdated member database for a community. Circle is built for engagement thanks to its modern and easy-to-use interface.

Conversations, events, courses, and payments in one place — not stitched together through integrations
AI and automation that spark participation
A modern, mobile-first experience your members actually use
The Circle platform

Trusted by more than 15 million members across 20,000 communities

Higher Logic fails to deliver where it matters most — member engagement and retention

Higher Logic feels like a forum from another era

Higher Logic — one-way content broadcasting

Circle communities feel alive and connected

Circle — the complete community platform

Communities are upgrading from Higher Logic to Circle

Reina Pomeroy photo

Circle has hosted two communities I’ve built. Each time, it’s been important for the community to have flexibility, the ability to be customized, and create a seamless member experience.

Reina Pomeroy community logo

Reina PomeroySenior Director of Community, Good Inside

Noele Flowers photo

I think the folks building Circle are thinking about community in a more holistic way than some of the other tools on the market—they’re thinking beyond a “forum”. Circle was one of the platforms I felt best enabled the structure I was going for.

Noele Flowers community logo

Noele FlowersDirector of Community, Articulate

Reina Pomeroy
Good Inside
Noele Flowers
Articulate

You’re ready for Circle if any of these sound familiar

Your community feels like a forum from 2012, so members aren’t engaging the way you expected

Your members never open the mobile app, and you want a branded experience they’ll actually use

You’re paying for a separate LMS add-on just to deliver courses alongside your community

You want to run live events natively — without Zoom, manual replay uploads, and all the duct tape

You want AI that helps manage and moderate your community — not one that just searches it

Circle unified platform features

Everything members need to learn, connect, and pay you

Community, courses, events, email, payments, website, and a branded app — all in one place.

Features
Circle
Higher Logic
Real-time DMs and chats
Native course builder
Native events and live streaming
Website and landing page builder
Branded checkout with flexible pricing
Native email automation system
Circle member experience and retention

A member experience so good, retention takes care of itself

Give members a modern, mobile-friendly experience that makes participation feel natural.

Features
Circle
Higher Logic
Gamification — points, badges, leaderboards
Workflows to personalize member communication at scale
Push notifications matching your branding
Mobile and desktop apps
Custom app builder that puts your brand in the app store
AI-powered activity scoring
Circle AI and automation features

AI and automations that actually help run your community

Personalized onboarding, AI that answers and moderates with context, and workflows that engage members at the right moment — automatically.

Features
Circle
Higher Logic
Visual workflow builder
Conditional and branching workflow logic
AI agents with distinct roles and placement controls
AI inbox (visibility into AI interactions)
Community-behavior communication triggers

The complete community platform

Circle is the best platform to build, engage, and scale your business

Circle AI
Community
Chat
CRM
Events
Live
Courses
AI Agents
Email Marketing
Payments
Website Builder

A platform that moves as fast as your community

Circle consistently ranks higher than Higher Logic for member experience, feature depth, and overall customer satisfaction.

Upgrade from Higher Logic to Circle in three steps

Let our migration team handle the heavy lifting—so you don’t have to.

1

Request your migration

Fill out a quick form to tell us about your setup. We’ll take it from there. We’ll migrate your:

  1. Courses
  2. Email list
  3. Memberships
  4. And more
2

Approve your custom plan

We’ll create a tailored migration plan based on your needs. You review and approve before we begin.

3

Sit back while we migrate

Our team moves everything over—content, members, settings—fully structured and ready to go live.

Leader on G2

Trusted by 20,000+ businesses to power their communities

G2 Leader
G2 Leader Small Business
G2 Best Usability
G2 Most Implementable
G2 Best Results

Frequently asked questions

Higher Logic’s has clear roots in the association space, but hasn’t shown the level of growth your members likely need.

The question is whether association members in 2026 expect the same experience they got in 2010.

Your members use Slack, Notion, and YouTube every day — they expect a platform that feels that modern.

Circle serves professional associations and membership organisations today, and was built for how members engage now: real-time chat, mobile apps, AI, live events, and structured learning, not just discussion forums and email newsletters.

Still can’t find the answer? Go to help center

Test what a real, complete community platform feels like for yourself