Live Masterclass | September 22 at 1:00 PM ET

From Audience to Multi-Million Dollar Enterprise: How to Turn Attention Into a Business That Actually Makes Money

Go behind the scenes of how David Meltzer turns attention, expertise, and community into revenue, then watch David and Circle build a new business idea live using Circle AI.

Community monetization workshop with Dana Malstaff
Dana Malstaff

How to Turn Attention Into a Business That Actually Makes Money

Language
English

Workshop time

60 minutes

About the event

Building an audience is one thing. Building a business from that audience is something entirely different.

David Meltzer has spent years building an ecosystem around his expertise, content, relationships, coaching, community, and experiences. In this live masterclass, he’ll break down how those pieces work together to turn attention and trust into an actual business.

But we’re not stopping at strategy.

After breaking down David’s business model, David and Alexis will put those principles into action and use Circle AI to build a brand new revenue generating business concept live.

Together, we’ll define the audience, identify the problem, shape the offer, determine the business model and pricing, map out the customer experience, and create the beginnings of a launch strategy.

The goal is simple:

“I have an audience or expertise” → “I have a business I can actually start selling.”

You’ll leave with a clearer framework for monetizing what you already know and a tangible example of how quickly an idea can become a real business.

What You'll Learn

  • David’s approach to turning attention, expertise, relationships, and community into multiple revenue streams
  • The key difference between building an audience and building a real business around it
  • What makes an offer compelling enough for people to actually pay for
  • The role business models, monetization, community, and recurring customer relationships play in your long-term growth
  • A live look at turning an idea into an offer, pricing model, and customer experience using Circle AI
  • A clear path from “I have an audience” to “I have something I can actually sell”
Dana Malstaff

David Meltzer

Entrepreneur, investor, author, and business coach.

David Meltzer is a globally recognized entrepreneur, investor, author, and business coach, and currently serves as Chairman of the Napoleon Hill Institute. He previously served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, the inspiration for the movie Jerry Maguire. David is also the host of The Playbook podcast and Executive Producer of 2 Minute Drill, Office Hours, and Entrepreneur’s Elevator Pitch. Recognized by Variety as Sports Humanitarian of the Year and named a Top 100 Business Coach, David has built his career around helping entrepreneurs turn their ideas, relationships, and opportunities into lasting success. His mission is to empower over one billion people to be happy.

Justin Moore

Alexis Teichmiller

Brand Partnerships Lead at Circle

Alexis Teichmiller is the Brand Partnerships Lead at Circle, business coach, podcast host, and content creator obsessed with helping people build businesses they're genuinely excited to wake up and work on. Over the last decade, she's partnered with some of the biggest names in the creator economy while helping thousands of entrepreneurs turn ideas into thriving digital businesses. As host of the Build Summit, Alexis is here to challenge you to stop consuming, start building, and finally create the business you've been thinking about.

Don’t miss the strategies top creators are using to grow

Join us for a one-hour live session to see how Circle AI helps you grow smarter and faster than ever before.