Seasoned Sales goes from idea to $15K MRR in just two months

Will deShazo spent eight years and more than 13,000 high-ticket sales calls mastering how coaches close deals. When he launched Seasoned Sales, he used Circle’s website builder and community platform to build a fully functioning business in just two weeks, closing $15K in his first two months with a $600K revenue target for year one.

"I went from a Google Doc to a $9,000 sale in a matter of weeks. What I built on Circle can scale to $600,000 a year, and I can still be the one showing up for every client."

Will deShazo — Founder of Seasoned Sales

Before

13,000 calls and a pattern too clear to ignore

Will deShazo describes himself as “a simple dude in Birmingham, Alabama.” But his track record is anything but simple. Since 2017, Will has worked in the high-ticket coaching world, personally taking more than 13,000 discovery calls and closing more than six million dollars in sales. Along the way, he trained hundreds of coaches as an expert guest inside other people’s programs and watched breakthrough after breakthrough.

Those thousands of conversations revealed a pattern. Most coaches who hop on sales calls dread them. They’re trying to avoid the pushy used-car-salesman vibe but accidentally land in what Will calls “the golden retriever passive vibe, where they just roll over.” Neither approach helps them hit their financial goals. The math made it concrete: a coach with a $10,000 offer who wants $50,000 months needs five new clients. But most close roughly one out of every ten calls, meaning they’d need 50 discovery calls a month just to land five deals. “That’s a full-time job,” Will says.

Will also noticed the buyer side shifting. In 2026, most prospects have sat through numerous high-ticket calls before and had negative experiences with scripted, pressure-driven tactics. Consumers don’t like the pressured approach, and coaches need one that leaned into their natural strengths.

"If you're a real, legit coach, your coaching skills are already your sales superpower. You just haven't learned how to harness them yet."

That realization led Will to develop the SALTED Selling Method, a framework he designed for coaches, consultants, and entrepreneurs to train them to sell through connection — not coercion.

Challenge

The expertise was proven, but the business didn’t exist yet

Will had the framework, the conviction, and a growing list of coaches who’d seen results from his training. What he didn’t have was a business. There was no website, no platform, no community: just a Google Doc with messaging and ideas.

The timing made it harder. Will and his wife have two daughters under three, and he describes his sleep situation bluntly: “Last night was the first night I’ve slept until 3 a.m. in months.” He knew the right time to launch probably wasn’t now, but he also knew it couldn’t wait. Every week without a platform meant coaches who needed his help couldn’t find him.

"I've watched coach after coach break through with this framework. At some point, not building the business felt more selfish than building it."

Will isn’t a tech guy, and he’d already tried tools like Framer and pulled his hair out. He needed something simple enough to build fast, polished enough to earn trust from partners and prospects, and robust enough to handle everything from his website to course delivery to live coaching. “I think that tech can be a really fancy form of procrastination,” he says. “Simple always wins.”

Solution

Two pages, a backend community, and a two-week build

When Circle launched its website builder, Will saw a chance to test how quickly he could bring an idea to life. He built just two pages, a homepage and a sales page, and then set up the entire backend community as his service fulfillment platform.

“The drag-and-drop builder was super, super intuitive,” Will says. “I needed zero help, and I am not a wildly techy dude.” He did need support with DNS and redirects, but found Circle’s video tutorials and chat support made those a breeze.

“I went from zero site, zero platform, basically a Google Doc with ideas, to a functioning website and backend service fulfillment in just over two weeks.”

Inside the community, Will organized four primary spaces: training (the six core SALTED modules), coaching (twice-weekly live sessions, assignment reviews, and Q&A), community (a practice pitch arena, objection feedback, and weekly wins), and call auditing (where members post discovery call recordings for peer and expert feedback). He runs live events twice a week and uses direct messages to keep support organized and out of his email inbox.

He structured three pricing tiers using Circle’s payments features: Select, Choice, and Prime (a nod to his love of cooking and steak cuts). The tiers range from self-paced training access for scrappy beginners to private, outsourced sales coaching for coaches with existing teams. Eighty percent of clients land in the middle tier, which includes 12 months of one-on-one access, community, and call auditing. Everything from marketing to fulfillment lives on a single platform.

Transformation

$15K in two months, with a platform built to scale

The revenue came quickly, $15,000 in two months, but it wasn’t what made it feel real. “It was a response I got from a partner I pitched,” Will recalls. “They clearly did some digging on my Circle site and replied back, ‘This is so valuable for my audience of coaches. Let’s connect.’” That partner, who has a 25,000-person email list, recognizing his authority from a site he’d built in weeks was the turning point.

“I can’t name for you one time in my life that I’ve grown more as a human in a siloed chamber versus in a peer group.”

Inside the community, member transformation is already happening. One client, Cheyenne, was so afraid of talking to strangers that Will’s first challenge for her was to say “how are you” to someone at the grocery store. Three months later, she was closing multiple $2,500 deals and upselling clients into a $7,000 program. Another member, Melanie, closed a $10,000 package just two weeks in, from a practice call with someone else in the community. “The connection in this community really runs deep already,” Will says.

Will credits the community model with making transformation stick. He points to the learning pyramid: only 5% of knowledge is retained through lecture, but 75% is retained through teaching others and 90% through practice. “So by making discovery call auditing communal in Circle, I make it nearly impossible for my clients to fail.” Members audit each other’s calls, practice pitches in real time through the arena space, and celebrate weekly wins together.

Those results have Will building for the long term. He plans to incorporate workflows and deeper accountability features, and he’s expanding through partnerships, including a collaboration with Justin Moore of Creator Wizard, whose community is also on Circle. “How cool is it that some of them could one day, in their Circle account, just toggle back and forth from learning how to land sponsorship calls from Justin to learning how to close those calls from me?” For Will, it’s proof that the opportunity extends well beyond his own business.

“If you’re sitting on expertise but afraid to start, I’d tell you this — courage doesn’t come before the first step. It comes because of it.”