The future of community-led businesses
I've been incredibly heads down building Circle these past few years. But lately, I've felt like being more public about what we're building and why it matters so much.
Every day I get to talk with incredible people building communities. What amazes me is how clear their purpose is. You're not just creating content or building a business. You're bringing people together around a shared passion, helping them transform, and making a genuine impact on their lives.
My co-founders and I believe the best community experiences should feel effortless.
Someone discovers your work, connects with your vision, and becomes part of your world. They get to learn from your members, grow with your community, and transform themselves — all in one flowing experience.
But until now, you've had to piece this together across multiple platforms.
Completing the vision
This is exactly why we started Circle five years ago, and why I'm excited to share that we just launched Circle’s Website Builder.
For the past five years, we've been obsessed with one fundamental question:
What would it look like if every part of a community-led business worked together seamlessly?
With the launch of our Website Builder, Circle is now the only platform in the world that can power both your community and your web presence, along with your email list, events, courses, payments, AI agents, and branded app. For the first time, everything you need to grow a community business is truly in one place.
Here's what this looks like in practice: When someone discovers your community, they land on your beautiful, branded homepage that reflects your mission and personality.
They explore your offerings. Your signature membership, online courses, upcoming events. After reviewing your pricing, they go from homepage to checkout seamlessly.
But here's the magic: every part of the journey is connected.
No separate accounts or extra logins to remember. They're in your world in seconds, ready to engage with other members and access content that moves them forward.
Four big things
Circle now delivers four capabilities that power your entire audience → member journey:
- Your web presence opens the door. Your homepage highlights your value proposition, testimonials, latest updates, discussions, and offers. These update in real time as your community evolves—no manual updates, no separate systems.
- Your members get a seamless experience. One cohesive member experience for discussions, courses, events, member networking, and more. No jumping between platforms, no separate logins.
- Your brand consistency reinforces your vision. Every touchpoint guides your members through a cohesive journey that feels intentionally crafted, from discovery to transformation.
- Your digital ecosystem compounds. Your community, content, CRM, email marketing, analytics, and AI agents work as one intelligent system that grows smarter with every interaction.
Your web presence brings in your audience, sparks connection, and helps you create content. AI makes everything easy, and agents guide your members through the journey.
Building your circle
What you're building with Circle isn't just a community, a website, or a membership.
What you're building is your very own "circle."
Your circle is a complete world for your members — it’s where they find, join, learn, and grow with you. It’s where your fans become true advocates, and help you grow.
Why this matters now
At Circle, our mission is to fill the world with transformational communities. We believe that the most impactful businesses of our time will be community-led, and won't be built on a fragmented set of tools.
Your business deserves more than just a string of tools you stitch together.
It deserves a platform that seamlessly powers your entire audience-to-member journey.
The future belongs to people with the vision to build something meaningful and transformational.
You're creating spaces for people to connect more deeply and grow together through shared experiences, and you deserve a platform which lets you bring your vision to life.
We just had our first profitable month and are still doubling every year. But what I'm most proud of isn't the numbers — it's that we've stayed true to our original vision while building something that actually works for both creators and consumers.
We're honored to help you bring it to life.
If you're ready to build your circle, there's no better day to start than today.
