Cassandra King

Cassandra King

Content Marketing Lead
Expertise
Full-funnel content marketing strategy, editorial leadership and brand storytelling, community-centered content programs, social media strategy for B2B and startups, virtual events programs

Recent Posts

As Content Marketing Lead at Circle, Cassandra directs the editorial, social, and virtual event programs. From spearheading The Community Trends Report, to bringing customer stories to life, she gets an inside look into the tactics behind the world’s top communities.

Cassandra brings over a decade of marketing expertise to her role, with a specialized focus on content strategy, and audience building for rapid-growth startups. Previously, as Head of Content and Community at Superside, she built the content playbook and team from the ground up, playing a key role in scaling from $1M to $50M+ in ARR.