Masterclass with Jay Clouse
From Followers to Community
A modern playbook for creators and entrepreneurs who want to grow beyond the algorithm.
Turning your audience into real revenue with a membership model
Language
English
Masterclass
5 Lessons
Lesson 1
Foundation
Designing your premise
“Find your niche” is well-meaning advice, but it often leads to being overly narrow and forgettable. This lesson introduces the idea of a premise and shows how being legible, compelling, and differentiated helps creators stand out and grow.
Lesson 2
Strategy
Crafting your content strategy
Discovery platforms help people find you. Relationship platforms help people stay with you. This video shows how to use each intentionally, and why long-term growth depends on building distribution you control.
Lesson 3
Product
Building your signature product
Relying on constant launches is exhausting and inefficient. This lesson explains how to design a single signature product aligned with your premise, and why focusing on one great product leads to stronger growth and word of mouth.
Lesson 4
Business
The community opportunity
As information becomes cheaper and more abundant, community becomes more valuable. This video explores why membership communities work, how to structure tiers, and how they create predictable, recurring revenue.
Lesson 5
Membership
Community case study
What does this look like in practice? This case study follows creator Chad Carson as he transitions from one-off course launches to a membership model — and builds a more sustainable, relationship-driven business.
Ready to launch your own community? Sign up for our 14-day free trial today.
