How Elsynergy built a 4,500+ member community through premium courses
For Laura Haleydt and Ginny Fears, the path to entrepreneurial success began in corporate marketing. Like many others, they dreamed of breaking free from the 9-to-5 grind to create something of their own. When they each started sharing educational content on Instagram, their expertise quickly drew attention—within just 5 months, they were each generating $10,000 monthly through coaching.
But something wasn't quite right. Despite the impressive income and being their own bosses, true freedom remained elusive.
"We noticed at some point that we had far more income and freedom as our own boss, but it didn't feel like real freedom. We were still tied to sales calls with clients all the time," Laura explains. This realization led her and her business partner Ginny to create their first online course—which generated over $400,000 in just three weeks.
The community breakdown
📍 Community: Elsynergy
👋 Founders: Laura Haleydt and Ginny Fears
🗓️ Launched in: January 2023
🌟 Size: 4,500+ students globally
🎯 Purpose: Help female service providers and course creators build seven-figure businesses with more freedom through automation and passive income
💰 Pricing model: Premium business programs ranging from $1,000-$3,000
Core community offering
Elsynergy's community is built around premium business programs that combine comprehensive course content with active community support and group coaching. Their signature programs include multi-module courses focused on marketing, automation, and business scaling.
The community gives members access to:
- Step-by-step frameworks: Each program contains 10+ modules of easily digestible 5-15 minute lessons
- Monthly group coaching calls: Live Q&A sessions and hot seat coaching with Laura and Ginny
- Community support: Dedicated spaces for questions, wins, and peer connections
- Special interest groups: Different program spaces (IGA, PCA, IBA) for specific business needs
"We focus on the transformation versus selling our time as a coach," Laura emphasizes.
This philosophy shapes how they structure their community and support.
How it’s organized
Initially, the founders had their courses hosted on Kajabi, their community on Facebook Groups, and group coaching calls on Zoom. Once they found Circle–it was game over. It ended up being the perfect solution for their courses, coaching, and community.
The Elsynergy community is organized into three key spaces:
- Welcome & Introduction: A dedicated space for new members to introduce themselves and connect with others
- Community Discussion: Where members can ask questions and share experiences, find members for their accountability groups, and more
- Share Your Wins: A high-vibe space for celebrating successes and inspiring others
Laura emphasizes the importance of clear community guidelines to maintain quality: "People actually love having boundaries to play within. It makes the community a higher level, safer, and more supportive place."
How it’s monetized
Elsynergy has generated over $2 million in the last three years through their streamlined approach (one sales funnel!):
- Premium Programs: High-ticket courses ($1,000-$3,000) that include community access and group coaching (some of them including lifetime access!)
- Evergreen Sales Funnel: Automated system that creates an engaging launch experience year-round
- Future Plans: Expanding into masterminds and more advanced programs for scaling businesses
The community team
The Elsynergy team consists of:
- Laura and Ginny: Co-founders who lead strategy and community vision
- Independent Consultants: Team members who each earn the equivalent of a full-time salary while maintaining their freedom
- AI Coaching Support: A custom-trained AI coach that provides 24/7 support by drawing from their courses and coaching content
The Elsynergy team’s top community building tips & tricks
💡 Set clear expectations: Establish community guidelines that encourage high-quality engagement while maintaining boundaries.
💡 Create engaging onboarding: Use welcome videos, clear prompts for introductions, and automated messages to help new members feel comfortable and understand how to get the most value.
💡 Balance automation with personal touch: While automation enables scaling, maintain connection through monthly coaching calls and community engagement.
"The biggest lesson has been understanding that if you are very smart about the way you set up your business, the way you automate things... we are able to have massive freedom in our business while still serving our community effectively," Laura shares.
Today, Elsynergy stands as a testament to how combining strategic automation with genuine community support can create both freedom for founders and transformation for members.
