Tatiana Figueiredo - Circle Partner

About

Tatiana Figueiredo is the founder of Friendly Nooks, a community agency helping build and nurture vibrant and profitable community spaces.

Along with her team, she supports ambitious and values-driven community founders with community strategy, implementation and ongoing community management and maintenance.

Their approach involves infusing community principles into every part of the business to build lasting, profitable businesses.

Services offered

Monetization Community Setup Community Strategy Community Audit Launch Strategy Community Migration Business Consulting Engagement Strategy Community Management Automation

Service packages

: If you're starting a new membership, course, or coaching program and want to get things right from the start, they help clarify your options, and see a clear path to a community and business that launches smoothly and is profitable long-term.
Includes:
Comprehensive prep doc
1-hour introductory conversation
Comprehensive report with unique recommendations specific to your community goals in Leadership, Business Model, Community Experience, Sales & Marketing and Operations.
Launch roadmap to follow
Dashboard on Notion you can go back to and edit
2 1-hour follow-up calls when you're ready to implement
For additional info, click here.

Who I work with

We generally work with:

Community builders who are building memberships, courses, or coaching programs where the community is core to the business model.
Larger creators or existing businesses that are adding a community.

Team and experience

Tatiana Figueiredo, Founder & Community Business Strategist.

Tony Bacigalupo, Community Strategist & Launch Partner. Prev. SPI, Mighty Networks

Steph Bennett, Launch Partner & Automations Expert. Prev. Ship30for30, burb.

Ghalizha Z. Izzaty, Community Operations Specialist. Notion Consultant.

Case Studies

The Upside

The Upside is one of Circle’s most successful community businesses with a super-engaged member base and millions in revenue.

We worked together when they were migrating their group from Facebook to Circle. The project required reimagining the community experience of their premium membership for a new platform and for a whole new era of the business. We worked with their team to build a strategy that was seamless and could keep up with their business growth.

As soon as the community officially migrated, engagement and membership exploded and it has grown ever since. The community is now listed as one of Circle’s Platinum communities for their high member engagement and frictionless experience.

“In 2021, I decided to take our fledgling community of independent consultants from Facebook and onto Circle. It was a big transition that required migrating our community to a totally different platform and context. Which is why I was so grateful I found and hired Tatiana. She had come highly recommended from colleagues in the industry and did not disappoint.

With her expert guidance, we were able to migrate seamlessly, which opened up a ton of new opportunities. Shortly after making the switch, The Upside exploded with conversations, member engagement, and referrals.

Tatiana's approach felt very bespoke to our community and she eliminated any and all stress that comes with making such a big decision. If you want to save time and money as you start or migrate a community, I highly recommend working with Tatiana.”

— Erin Halper, CEO of The Upside

Testimonials

Paddy Johnson

Netvvrk

Tatiana and her team are responsible for TRANSFORMATIONAL changes in my membership. These are not cookie-cutter solutions but highly customized recommendations based on deep research she conducted on my membership and her long experience in communities. We have members who weren't very active but are now posting obsessively. And we have people joining the membership, specifically for the features Tatiana recommended we implement. I never would have come to most of her recommendations on my own, or if I had, it would have taken me years. My recommendation: Work with Tatiana and watch your membership explode with new growth and opportunities.

Rebecca Poole

Health Healing Life

“I had worked with several business coaches and program creators in the past. I was wanting to take my free Facebook community to a private platform and really create a space that people could feel connected, enriched and supported to grow.

I wasn’t really sure how I was going to do this but I knew the quality of what I was wanting to build.

What drew me to Tatiana was her experience and skills absolutely but most of all it was her ability to really get what my values were and support me to bring that out into the launch of my new Circle community. I never felt like she was shoving her way down my throat but instead was receptive, open and offered amazing advice and feedback based on what she felt I was looking for.

Tatiana truly interested in the wellbeing of my community. We were practical with financial goals but it wasn’t the focus and as it turned out my first launch with Tatiana exceeded my expectation enormously. I would recommend Tatiana’s support to anyone who wants to create a thriving community part of your business model.”

Tatiana Figueiredo, Friendly Nooks