Workshop #1 - 12pm ET
Community Building vs. Audience Building: The Vital Differences that Can Make or Break Your Online Business
Pat Flynn, Creator and Founder of SPI, and Matt Gartland, CEO of SPI
The future of business success will come from businesses that focus on building community, but building an audience and building a community are not the same thing.How do you best gain exposure for your brand while building a community on top of it? In this high-impact session, Pat Flynn and Matt Gartland of SPI Media uncover how creators should not only fuel audience growth, but how to do so with building a community in mind. Talking Points:
Why communities are the future of business, and how that’s different than just building an audience, or even just an email list.
Smart ways to discover what your audience is looking for in a community. Some are common throughout all communities, and some needs may be unique to your audience.
How to test what exactly your community should be about, and what will get members to not just join, but also stick around.
The differences between paid and free communities, and the benefits, and pitfalls of each.
Clear understanding as to whether or not a community makes sense for you and your business at this time.