About
Welcome to Sense & Forum®, your go-to community management studio! We specialize in no-nonsense community management for human-centered brands. We bring creative, sustainable solutions to the table, helping your community thrive and achieving amazing business results. What sets us apart? We're obsessed with understanding your brand and crafting strategies that resonate. No empty promises here – our secret sauce is blending out-of-the-box thinking with a no-nonsense approach. People before profit is our mantra! We only work with brands dedicated to improving their community's lives. Our deep dive into your brand, values, and audience allows us to create tailored strategies, from engaging content to interactive events. It's not about numbers; it's about building a caring community that grows and thrives together.
Services offered
Service packages
This offer is designed to help you build, launch, and grow your community with a clear, structured plan. Whether you want to collaborate on strategy or prefer a Plug-and-play setup, this starter pack gives you the tools, guidance, and support to create a thriving, engaged community.
What’s Included:
- Comprehensive Strategy & KPIs: A detailed strategy covering 30 days, 60 days, 90 days, 6 months, and 1 year.
- Community Blueprint: A full blueprint outlining 5 channels and activities tailored to your goals.
- Audience Analysis: We’ll define your target audience, outline what you want them to do, and identify where to find them.
- Onboarding Process: Creation of onboarding materials, including email funnel templates to welcome new members.
- Guidelines & Moderation Plan: Draft community guidelines and a moderation plan to foster a safe, inclusive space.
- Content Planning: Brainstorm yearly themes and create a one-month content calendar to kick things off.
- Engagement Tactics Guidebook: A guide with strategies to boost and maintain member engagement.
- Offer & Pricing Strategy: Development of a membership package and pricing strategy tailored to your audience.
- Launch Plan: A comprehensive launch calendar featuring social content ideas, activations, email templates, and funnel setup.
- Launch Event Support: Assistance brainstorming ideas for your launch event.
- Feedback Framework: Templates and guides to gather and analyze member feedback post-launch.
Option 1: Done-With-You Service Price: $1,200
Who It's For:
This option is perfect for community builders who want to actively collaborate on strategy but handle the implementation themselves. If you're passionate about taking charge of your community's setup but need expert guidance to create a clear plan and direction, this is for you.
What You Get:
- Community Strategy: Collaboration to create a templated community plan and strategy tailored to your community’s needs.
- Execution By You: You’ll implement the strategy and deliver the community build.
- Two Weeks Post-Strategy Support: Continued support for two weeks post-delivery of the strategy to help answer any questions you have during the implementation phase.
How It Works:
Initial Strategy Call:
Duration: 60-90 minutes
Objective: In this personalized call, we will:
- Dive deep into your vision, ideas, and goals for your community.
- Identify your target audience and their needs.
- Discuss potential channels and activities for engagement.
- Begin outlining a clear roadmap for your community.
Customized Strategy Report:
Delivery Time: Within 10 business days after the initial call
Contents:
- A comprehensive report detailing the strategies discussed during the call.
- Step-by-step guides covering community setup, onboarding processes, engagement tactics, and launch planning.
- Key Performance Indicators (KPIs) for tracking your community's success over 30 days, 60 days, 90 days, and beyond.
Implementation Guidance:
- Duration: Ongoing for two weeks post-report delivery
- Support: You will implement the strategy while I provide guidance via email or messaging.
- I will answer any questions and offer feedback as you work on executing the plan.
Follow-Up Call:
Duration: 30 minutes
Objective:
- Review the implemented strategy and discuss any challenges you encountered.
- Refine your approach based on initial feedback and results.
- Ensure you feel confident moving forward with your community.
Option 2: Done-For-You Service Price: $3,200
Who It’s For:
Busy entrepreneurs and community leaders who want a hands-off, fully executed community-building solution. This option is ideal if you want a fully developed community setup and strategy and prefer to leave all the heavy lifting to me while you focus on other areas of your business.
What You Get:
- Community Strategy + Delivery: We will handle everything from setup to launch, including strategy, planning, and set-up.
- Turnkey Solution: You’ll receive a ready-to-launch community that’s equipped to start your community journey.
- One Month Post-Launch Support: Continued support for one month after the launch to ensure your community is running smoothly and address any questions or adjustments needed.
How It Works:
Initial Planning Call:
Duration: 60-90 minutes
Objective: In this initial consultation, we will:
- Discuss your community vision, goals, and any specific requirements.
- Gather insights on your target audience and their preferences.
- Set clear expectations for the project and timeline.
Comprehensive Strategy Development:
Delivery Time: Within 10 business days after the initial call
Contents:
- A detailed strategy report, including a full community blueprint.
- A timeline for implementation with specific milestones to track progress.
- A breakdown of channels, activities, onboarding processes, and engagement tactics.
End-to-End Execution:
Timeline: 4-6 weeks for full implementation
Process:
- I will manage the entire setup process, including creating onboarding materials, drafting community guidelines, and planning content.
- Set up the community platform with 5 spaces: About the Community, Welcome/Networking area, Discussion topic 1, Resources hub, Events and Webinar
- Support the launch of the community with a tailored marketing strategy.
Ongoing Support:
Duration: One-month post-launch
Support:
- I will be available for any questions, adjustments, or additional support as you and your community settle into the new environment.
- Provide insights on metrics and feedback gathered from members to improve engagement and growth.
Who I work with
Sense & Forum® tailors its services to support brands in community creation, managing an existing community, or injecting fresh ideas. Our services are here to support female-led and femtech brands to create safe and supportive spaces to support their community.
Team and Experience
Serena Gasparini is a renowned Community Manager and Consultant with a rich history of enhancing community engagement and marketing strategies for several UK organizations, including Found & Flourish and Project Woman. She holds dual Bachelor's degrees in Marketing Management and Tourism and Event Management from the University of South Australia, alongside prestigious certifications in hospitality and wine education. Recognized for her professional excellence, Serena was a finalist in the Hustle Awards 2022 and won the Digital Women Awards 2023 as a Digital Community Leader. Her combination of educational background, professional certifications, and industry accolades underline her trustworthiness, accomplishment, and expertise, making her a valuable asset to any potential customer seeking top-tier community management and consultation services.
Case Studies
The Cowork Connective
THE PROBLEM/CHALLENGE: An awesome group of small business owners, freelancers and entrepreneurs had taken the big, bold leap to move abroad. They all love what they do and are keen to connect with like-minded, high vibe people for coworking and collaboration. However, they don’t currently have the means to communicate these meet-ups and events to the community.
THE SOLUTION: We created an intuitive and impactful community space where the group could arrange their regular meet-ups and events. We then implemented a community platform with an easy-to-manage content and engagement strategy. Alongside this, we sprinkled some creative magic over a brand new website, blog, Instagram page, newsletter, and series of events. We now have over 250 global coworkers in The Cowork Connective and have seen meet-up attendance rise from 2 to 12 each time - not too shabby, right?
Found and Flourish
THE PROBLEM/CHALLENGE: Found and Flourish had an incredible, passionate community - however, their current community platform, Facebook, wasn’t working anymore. With the uncertainty of Facebook, data breaches, blackouts and algorithms, the client was looking for a platform that served the community and made them feel safe, seen and comfortable.
THE SOLUTION: After extensive research and analysis of the community's needs, we landed on the platform Circle as the community's new home. We mapped out the user journey, built the platform and implemented a migration strategy with a juicy mix of community posts, email and social promotion to move the members from Facebook to circle. In 2-3 months, we migrated 95% of the community onto the new app. Over the past seven months, our dedication and commitment to Found and Flourish means we have freed up a whopping 31.5 hours of our client’s calendar, placing an average of 4.5 hours per month back in her diary to focus on what really lights her up.
Caroline Broadman Accounting
THE PROBLEM/CHALLENGE: Caroline was setting up an accountancy community and wanted to ensure she was on the right track with her ideas. She had lots of questions but was struggling to find the answers that felt right for her.
THE SOLUTION: We booked a power hour and within that hour, Caroline got all of the answers to her questions. The session eased her anxieties and she left feeling confident and excited about taking the next step in her business journey (armed with some time-saving tips to manage her community). “Serena is a fantastic community manager and advisor. I recently had a power hour with her before setting up my Facebook group for accountants and she really helped me to get my ideas into a structured and workable model in just an hour. I only needed a power hour at this stage, but if I was managing a bigger community and needed a manager for the group, I would not hesitate to contact Serena and bring her on board” – CAROLINE BROADMAN